URPEAK

URPEAK is a Swiss-based research and consulting firm, Affiliate Member of UN Tourism, specializing in destination diagnostics, sustainable tourism frameworks, and community-based development.

 

We collaborate with ministries, international organizations, and universities to design, evaluate, and communicate evidence-based tourism policies.

 

URPEAK transforms visionary ideas into actionable strategies that drive sustainable, inclusive, and resilient tourism development.

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Our mission is to bridge the gap between policy and practice, empowering destinations, governments, and development partners to make informed decisions based on research, data, and field experience.

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Combining leading expertise, global partnerships, and innovative analytical tools, we design and deliver knowledge products that set new benchmarks for the tourism sector.

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Our work spans the full spectrum of destination development - from policy and strategic planning to sustainability diagnostics, community-based tourism, and digital transformation.

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Why URPEAK? Because transformation begins with understanding. We turn data into direction, field experience into frameworks, and research into results that inspire action.

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With an international outlook and Swiss precision, URPEAK delivers research and advisory services that inform investment, strengthen institutions, and amplify the impact of tourism for people, places, and culture.

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Join us in shaping tourism’s next chapter.
Together, we can generate the knowledge and partnerships that empower destinations worldwide.